Tuesday, June 14, 2011

Inefficient, reckless advertising

While watching the Colbert Report, I saw a 30-second Dodge commercial.  Why would Dodge trucks try to market themselves to a younger, more liberal-leaning audience? Why not spend the ad dollars getting the attention of a group of people who are statistically far more likely to purchase trucks.

1 comment:

  1. Because the people who make them are the same kind of people who are going to buy them, they weren't thinking that much.